About Us

Good financial advice,
made accessible.

MapMy Financial Group is a Cambridge-based advisory group helping New Zealanders get a clear picture of their financial situation — and a practical plan to improve it.

Who We Are

An integrated advisory group.

MapMy Financial Group was built around a simple idea: most people would benefit enormously from proper financial advice, but have never had access to it in a way that feels right for them.

We work across lending, investments, insurance, KiwiSaver, and retirement planning — not as separate silos, but as one connected picture of your financial life. Our advisers take the time to understand where you're at before making any recommendations.

We're based in Cambridge, Waikato, and work with clients across New Zealand — in person and online.

Cambridge
Waikato, New Zealand — serving clients nationwide
FAP Licensed
Financial Advice Provider, licensed by the FMA under the Financial Markets Conduct Act 2013
$0 cost
Most of our advice carries no direct cost to you — we're paid by commission from providers when a product is placed
Our Adviser

Jonathan Paul Smith

JS
Jonathan Paul Smith
Director & Financial Adviser

Jon founded MapMy Financial Group with the goal of making quality financial advice genuinely accessible. He works across the full range of MMFG's services — lending, investments, insurance, KiwiSaver, and retirement planning — and is the responsible person under MMFG's FAP licence.

He takes a direct, no-jargon approach: understand the situation fully, then give clear, honest advice about the best path forward.

FAP Licensed FMA Registered Cambridge, Waikato
What We Do

Advice across your whole financial picture.

Lending & Mortgages

Home loans, refinancing, and lending strategy across multiple lenders. We handle the application and structure the deal to suit you.

Investments & Managed Funds

Building wealth outside of KiwiSaver. Managed funds, regular investing, and longer-term portfolio strategy.

Insurance & Protection

Life, income protection, trauma, and health cover. We compare across insurers to find the right cover at the right price.

KiwiSaver

Fund selection, contribution rates, employer matching, and first-home withdrawals. Most people have never reviewed theirs.

First Home Buying

From saving to settlement — deposit planning, pre-approval, KiwiSaver withdrawal, and the mortgage itself.

Retirement Planning

Building a plan that works whether you're 10 years or 30 years from retirement. Investments, decumulation, and income strategy.

How We Work

Honest advice. No pressure.

We don't have a product to push. Our job is to understand your situation and tell you clearly what we think the best path forward is — then help you get there if you want to.

Most of our services carry no direct cost to you. We're paid by lenders, insurers, and fund managers when a product is placed. For advice, conversations, and reports — there's no charge.

We work in person from Cambridge and online with clients throughout New Zealand.

One conversation first

We start with a full picture of where you're at — no forms, no pressure. Just a real conversation about your situation and goals.

Clear recommendations

We tell you what we'd do if we were in your position. No hedging, no sales pitch — direct advice you can actually act on.

Ongoing support

Your financial situation changes. We stay available for review conversations, rate changes, and new goals as they come up.

Get in Touch

Talk to us.

If you'd like to understand your financial situation better, or want advice on any of the areas we cover, the easiest thing to do is reach out. There's no obligation and no cost for the first conversation.

Map My Financial Situation →
Location
Cambridge, Waikato, NZ